Dyanis De Jesús
Creative Strategist / Co-Founder
Creatives Mean Business
Dyanis is a creative strategist and partner at Creatives mean Business, a consulting practice with subject matter expertise on the creative industries and creative economies. She is also the co-author of the publication Orange Economy: Innovations and Trends in the Creative Industries in Latin America and The Caribbean (2017). Her work is rooted in applying design thinking methodology to strategy and communications using an integrated process that involves strategic business thinking, creativity, research, and problem-solving. This ultimately guides organizations on articulating strategies and developing initiatives that leverage creativity for business innovation and growth. Through her work, she seeks to influence a shift in the way we think of creativity in business and the impact that organizations and entrepreneurs can make.
With over fifteen years of experience ranging from business development to creative services in advertising, marketing and communications, she is also well-versed in Triple Bottom Line, a sustainability approach that equally considers social, cultural, and environmental factors at the core of projects. For the past five years Dyanis has been advocating for the cultural and creative industries as key contributors to economic development and social impact. In 2012 she completed her thesis, “Designing Sustainability into Creative Economies”, and has since been able to bring the topic to public awareness via research, education and key partnerships with public and private sectors. This work has influenced international collaborations in different cities of Latin America and the Caribbean as well as New York City where she is now established.
Dyanis holds a Bachelor of Arts (B.A.) in Communications from the University of Puerto Rico and a Master of Professional Studies (M.P.S.) in Design Management from Pratt Institute, New York where she now serves as visiting professor and thesis advisor for the Graduate Program of Arts, Cultural and Design Management.