Matt Jones

My area of expertise lies in startup innovation with a strong focus on product development and brand building. I invented the first memory foam-based crease protector designed specifically for sneaker enthusiasts and successfully brought it to market in 2022. Since then, we’ve scaled the product into a multi-million dollar business while building a global customer base and a highly engaged brand community. Through this process, I’ve developed deep experience in identifying market gaps, creating innovative solutions, and executing go-to-market strategies that drive growth. As we continue to expand, we’re now leveraging this foundation to move into broader sports product innovation.