Director LATAM, Youtube
Juanjo Duran leads Spanish speaking content partnerships across the Americas for YouTube, and Google Play Movies & TV for Latam & USH. Juanjo and his local regional reports are responsible for content strategy, business development, execution and management across video partners in the sports, movie, broadcast, news, music and digital network industries.
Juanjo is responsible for leading a cross functional team within Google for the execution of local content strategy for Spanish speaking users of the platform and Latinos across the Americas. Juanjo is part of the original founding team that kick started the content partnerships for YouTube in Latam 6 years ago. Within that role, he built the US Hispanic business for the platform from scratch, into the leading stage that it has today. Recently, Juanjo expanded into Multiculturalism, where he led with great success the expansion and focus of the platform into other important demographics like African American and Asian American.
Prior to joining Google, Juanjo held key digital leadership roles at Televisa, Satmex (now EutelSat) and EMC. He began his career as a business development manager helping to open operations for NEXTEL in Mexico. Juanjo holds a Bachelor ́s Degree in business administration from Instituto Tecnologico de Monterrey in Mexico City and studied business ethics from Universidad Pontificia y de Comillas in Madrid, Spain.
Juanjo is a regular voice in the market representing YouTube for the business he leads in events like NexTV CEO or NATPE. In 2016, Juanjo was publicly recognized by Multichannel News with the Executive Award Provider Category at the Diversity Discussion forum in NYC.
Juanjo lives in Miami since 2004 with his wife, two sons and a dog. Juanjo is an avid scuba diver, travel lover, soccer fan, music & technology enthusiast.