As CEO of M8, John Santiago is challenged with leading and growing M8’s talented team of over 100 people across the U.S. and Latin America, ensuring each feels motivated, energized and inspired to deliver for their clients every day.
John has worked in media and communications planning for over 20 years, managing diverse multi-layered accounts for clients like Sprint, Marriott, Hertz, SONY, Visit Florida, General Mills, among others. This experience has afforded him a genuine understanding of the client and agency relationship, and the role of people in delighting clients and driving growth for them.
John began his career in interactive marketing during its infancy stages in 1996. Since then, John has been involved in launching 2 industry leading digital agencies and is recognized as an industry leader and veteran digital marketer. John is also an avid investor and founder and managing director of The Oven, which provides seed capital, professional guidance, physical and corporate infrastructure and relationships necessary to launch successful early-stage technology businesses.
M8 is an agency that helps brands and consumers engage in a Connected Life™.
We’re a team of creative, multicultural, multiscreen marketers, combine storytelling, insights and technology to create experiences that connect brands with consumers who are now living their lives on screens.