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Creator-Led Social: The Secret Weapon for Startup Growth and Brand Authority

Businesses winning today aren’t just selling products—they’re building communities. In this session, Gary Lipovetsky and Chris Adamo explain why a creator-minded approach is essential for entrepreneurs looking to amplify their brand, engage audiences, and drive business growth. With 25+ years of scaling digital businesses, Gary co-founded Creator Method, helping brands turn communities into revenue. He and his wife, Valeria Lipovetsky, grew her audience to 6.5M+ followers, reaching hundreds of millions monthly. Chris has worked with startups for 20+ years, from launching 1-800-Flowers’ social presence to investing in 80+ startups through Flamingo Capital. Now, he’s scaling @ART to 2M+ followers and building Letterhead, an AI-powered newsletter platform. Learn how founder-led content can cut through the noise, attract investors, and position your brand for long-term success.

Speakers

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End Date

Location

Launchpad Stage

Topics

Entrepreneurship + Scaling

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