Joanna brings a unique perspective to healthcare innovation, having over a decade of professional experience as a vendor, provider, and platform. Joanna started her career in healthcare tech at Epic, advised clients on EHR best practices and adoption as a consultant, and led digital patient engagement strategy at Hospital for Special Surgery. Joanna earned a Masters in Healthcare Management from Johns Hopkins University following her undergraduate studies at Yale. Currently serving as the Senior Director of Commercial Strategy at Cedar, Joanna spearheads go-to-market initiatives for new products and drives growth through strategic product partnerships. Her focus is on making affordability an integrated part of the patient billing experience.