Anayansy Hernandez is a Miami-based marketing strategist, entrepreneur, and ecosystem builder focused on positioning high-growth brands for visibility, authority, and measurable impact. Originally from Cuba, she immigrated to Miami at the age of seven and developed an early passion for storytelling and community building. While studying Public Relations at the University of Florida, she began laying the foundation for Yansy Media, a marketing and communications agency that partners with startups, venture capital firms, accelerators, and innovation hubs to clarify positioning and accelerate growth. Over the past seven years, Anayansy has worked at the intersection of brand, media, and go-to-market strategy, advising founders and senior leadership on how to translate complex ideas into clear, compelling narratives. Through Yansy Media, she has supported early-stage and growth-focused companies in building brand equity, strengthening digital presence, and expanding their reach within competitive markets. She also contributes to Refresh Miami as a tech journalist, where she covers founders, venture activity, and trends shaping South Florida’s innovation ecosystem. A former educator, Anayansy remains committed to mentorship and workforce development, providing hands-on training and internship opportunities for aspiring marketers and helping cultivate the next generation of industry leaders.
