Founder & CEO, ROI Marketing Institute
Pablo Turlettiis an internationally-recognized expert on marketing and sales efficiency who shares how to set a higher standard for marketing accountability. Author of the books ROI Marketing: The New Performance Standard and Marketing & Sales ROI: What Is It Good For?, Pablo conducts keynote presentations, lectures and workshops throughout the world.
Pablo has a transformational message, pushing marketers and top executives to overcome preconceived ideas about marketing activities –and turn projects and campaigns intotrue business investments. He demonstrates how to directly measure the impact of marketing investments on a company’s bottom line, overturning the notion that such impacts cannot be measured in real cash.
The ROI Marketing Matrix© that Pablo developed is a management model that CEOs and CMOs can use to ensure their marketing departments are accountable and profit-generating operations. Pablo created this model based on his more than 20 years of experience working with Fortune 500 companies and public organizations in the United States, Europe and Latin America, helping them create marketing campaigns, improve marketing and management processes to increase efficiency, and achieve measurable bottom-line success.
Pablo is the founder and CEO of ROI Marketing Institute (ROIMI), which has offices in Miami, Lucerne, and Madrid. ROI Marketing Institute helps companies around the world improve the efficiency of their marketing investments by precisely measuring the economic return on marketing activities. It provides a broad array of services, including auditing, competency-building, implementation support, consulting and research.
Pablo has served as a consultant for the European Union, as project director for the Italian government, as international vice president at three marketing agencies in the United States, as president of a leading marketing agency in Spain and Germany, and as a member of the boards of several companies in different sectors. He regularly consults and operates with clients in manufacturing, food and beverage, financial services, and other industries. He also regularly works with public organizations in several countries, including Argentina, Brazil, Mexico, Panama, United States, Denmark, Germany, Holland, Italy, Latvia, Portugal, Spain and Switzerland.
Several business schools –including The Stockholm School of Economics, the MIP Business School (Italy), the University of Jyvaskyla (Finland), ESIC Business & Marketing School (Spain), and the Sustainability Management School (Switzerland) –have embraced the concept of ROI Marketing as part of their curriculum.