{"id":60227,"date":"2026-03-02T19:11:21","date_gmt":"2026-03-02T19:11:21","guid":{"rendered":"https:\/\/emergeamericas.com\/session\/from-federation-to-founder-building-the-future-of-global-football\/"},"modified":"2026-09-22T11:24:26","modified_gmt":"2026-09-22T11:24:26","slug":"from-federation-to-founder-building-the-future-of-global-football","status":"publish","type":"session","link":"https:\/\/emergeamericas.com\/es\/session\/from-federation-to-founder-building-the-future-of-global-football\/","title":{"rendered":"De Federaci\u00f3n a Fundador: Construir el futuro del f\u00fatbol mundial"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>El f\u00fatbol ya no es s\u00f3lo un deporte, es una plataforma global para el comercio, la cultura y la tecnolog\u00eda. En esta conversaci\u00f3n intersectorial, Leandro Petersen comparte c\u00f3mo la Asociaci\u00f3n del F\u00fatbol Argentino piensa en la expansi\u00f3n global de la marca y la participaci\u00f3n de los aficionados a gran escala. Sebasti\u00e1n Duque explora c\u00f3mo plataformas como Plei est\u00e1n digitalizando el f\u00fatbol base y construyendo comunidad a trav\u00e9s de la tecnolog\u00eda. Matt Jones aporta la perspectiva de los fundadores, que convierten los puntos d\u00e9biles de los deportistas en productos empresariales escalables.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_links_to":"","_links_to_target":""},"tags":[503],"stage":[509],"topic":[504,392,416],"speaker-year":[],"class_list":["post-60227","session","type-session","status-publish","hentry","tag-503","stage-exchange-stage","topic-international","topic-entrepreneurship-scaling","topic-sports-tech"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>From Federation to Founder: Building the Future of Global Football - eMerge Americas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emergeamericas.com\/es\/session\/from-federation-to-founder-building-the-future-of-global-football\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Federation to Founder: Building the Future of Global Football\" \/>\n<meta property=\"og:description\" content=\"Football is no longer just a sport, it\u2019s a global platform for commerce, culture, and technology. In this cross-sector conversation, Leandro Petersen shares how the Argentine Football Association thinks about global brand expansion and fan engagement at scale. Sebastian Duque explores how platforms like Plei are digitizing grassroots football and building community through tech. Matt Jones adds the founder perspective, turning athlete pain points into scalable product businesses.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/emergeamericas.com\/es\/session\/from-federation-to-founder-building-the-future-of-global-football\/\" \/>\n<meta property=\"og:site_name\" content=\"eMerge Americas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/emergeamericas\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-22T11:24:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/emergeamericas.com\/wp-content\/uploads\/2019\/09\/share-logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@emergeamericas\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/emergeamericas.com\\\/session\\\/from-federation-to-founder-building-the-future-of-global-football\\\/\",\"url\":\"https:\\\/\\\/emergeamericas.com\\\/session\\\/from-federation-to-founder-building-the-future-of-global-football\\\/\",\"name\":\"From Federation to Founder: Building the Future of Global Football - eMerge Americas\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/emergeamericas.com\\\/#website\"},\"datePublished\":\"2026-03-02T19:11:21+00:00\",\"dateModified\":\"2026-09-22T11:24:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/emergeamericas.com\\\/session\\\/from-federation-to-founder-building-the-future-of-global-football\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/emergeamericas.com\\\/session\\\/from-federation-to-founder-building-the-future-of-global-football\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/emergeamericas.com\\\/session\\\/from-federation-to-founder-building-the-future-of-global-football\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/emergeamericas.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sessions\",\"item\":\"https:\\\/\\\/emergeamericas.com\\\/conference-expo\\\/agenda\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"From Federation to Founder: Building the Future of Global Football\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/emergeamericas.com\\\/#website\",\"url\":\"https:\\\/\\\/emergeamericas.com\\\/\",\"name\":\"eMerge Americas\",\"description\":\"The Premier Technology Event Anchoring Miami Tech Week 2022\",\"publisher\":{\"@id\":\"https:\\\/\\\/emergeamericas.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/emergeamericas.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/emergeamericas.com\\\/#organization\",\"name\":\"eMerge Americas\",\"url\":\"https:\\\/\\\/emergeamericas.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/emergeamericas.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/emergeamericas.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/emerge-logo-horiz-225.svg\",\"contentUrl\":\"https:\\\/\\\/emergeamericas.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/emerge-logo-horiz-225.svg\",\"width\":242,\"height\":90,\"caption\":\"eMerge Americas\"},\"image\":{\"@id\":\"https:\\\/\\\/emergeamericas.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/emergeamericas\",\"https:\\\/\\\/x.com\\\/emergeamericas\",\"https:\\\/\\\/www.instagram.com\\\/emergeamericas\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/emerge-americas\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"De la Federaci\u00f3n a Fundador: Construyendo el Futuro del F\u00fatbol Global - eMerge Americas","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/emergeamericas.com\/es\/session\/from-federation-to-founder-building-the-future-of-global-football\/","og_locale":"es_ES","og_type":"article","og_title":"From Federation to Founder: Building the Future of Global Football","og_description":"Football is no longer just a sport, it\u2019s a global platform for commerce, culture, and technology. In this cross-sector conversation, Leandro Petersen shares how the Argentine Football Association thinks about global brand expansion and fan engagement at scale. Sebastian Duque explores how platforms like Plei are digitizing grassroots football and building community through tech. Matt Jones adds the founder perspective, turning athlete pain points into scalable product businesses.","og_url":"https:\/\/emergeamericas.com\/es\/session\/from-federation-to-founder-building-the-future-of-global-football\/","og_site_name":"eMerge Americas","article_publisher":"https:\/\/www.facebook.com\/emergeamericas","article_modified_time":"2026-09-22T11:24:26+00:00","og_image":[{"width":600,"height":600,"url":"https:\/\/emergeamericas.com\/wp-content\/uploads\/2019\/09\/share-logo.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@emergeamericas","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/emergeamericas.com\/session\/from-federation-to-founder-building-the-future-of-global-football\/","url":"https:\/\/emergeamericas.com\/session\/from-federation-to-founder-building-the-future-of-global-football\/","name":"De la Federaci\u00f3n a Fundador: Construyendo el Futuro del F\u00fatbol Global - eMerge Americas","isPartOf":{"@id":"https:\/\/emergeamericas.com\/#website"},"datePublished":"2026-03-02T19:11:21+00:00","dateModified":"2026-09-22T11:24:26+00:00","breadcrumb":{"@id":"https:\/\/emergeamericas.com\/session\/from-federation-to-founder-building-the-future-of-global-football\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/emergeamericas.com\/session\/from-federation-to-founder-building-the-future-of-global-football\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/emergeamericas.com\/session\/from-federation-to-founder-building-the-future-of-global-football\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/emergeamericas.com\/"},{"@type":"ListItem","position":2,"name":"Sessions","item":"https:\/\/emergeamericas.com\/conference-expo\/agenda\/"},{"@type":"ListItem","position":3,"name":"From Federation to Founder: Building the Future of Global Football"}]},{"@type":"WebSite","@id":"https:\/\/emergeamericas.com\/#website","url":"https:\/\/emergeamericas.com\/","name":"eMerge Am\u00e9ricas","description":"El principal evento tecnol\u00f3gico de la Miami Tech Week 2022","publisher":{"@id":"https:\/\/emergeamericas.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/emergeamericas.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/emergeamericas.com\/#organization","name":"eMerge Am\u00e9ricas","url":"https:\/\/emergeamericas.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/emergeamericas.com\/#\/schema\/logo\/image\/","url":"https:\/\/emergeamericas.com\/wp-content\/uploads\/2023\/11\/emerge-logo-horiz-225.svg","contentUrl":"https:\/\/emergeamericas.com\/wp-content\/uploads\/2023\/11\/emerge-logo-horiz-225.svg","width":242,"height":90,"caption":"eMerge Americas"},"image":{"@id":"https:\/\/emergeamericas.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/emergeamericas","https:\/\/x.com\/emergeamericas","https:\/\/www.instagram.com\/emergeamericas\/","https:\/\/www.linkedin.com\/company\/emerge-americas"]}]}},"_links":{"self":[{"href":"https:\/\/emergeamericas.com\/es\/wp-json\/wp\/v2\/session\/60227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emergeamericas.com\/es\/wp-json\/wp\/v2\/session"}],"about":[{"href":"https:\/\/emergeamericas.com\/es\/wp-json\/wp\/v2\/types\/session"}],"wp:attachment":[{"href":"https:\/\/emergeamericas.com\/es\/wp-json\/wp\/v2\/media?parent=60227"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emergeamericas.com\/es\/wp-json\/wp\/v2\/tags?post=60227"},{"taxonomy":"stage","embeddable":true,"href":"https:\/\/emergeamericas.com\/es\/wp-json\/wp\/v2\/stage?post=60227"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/emergeamericas.com\/es\/wp-json\/wp\/v2\/topic?post=60227"},{"taxonomy":"speaker-year","embeddable":true,"href":"https:\/\/emergeamericas.com\/es\/wp-json\/wp\/v2\/speaker-year?post=60227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}