{"id":60224,"date":"2026-03-02T19:11:19","date_gmt":"2026-03-02T19:11:19","guid":{"rendered":"https:\/\/emergeamericas.com\/session\/from-seo-to-aeo-the-new-rules-of-ai-search-visibility\/"},"modified":"2026-07-15T21:23:39","modified_gmt":"2026-07-15T21:23:39","slug":"from-seo-to-aeo-the-new-rules-of-ai-search-visibility","status":"publish","type":"session","link":"https:\/\/emergeamericas.com\/es\/session\/from-seo-to-aeo-the-new-rules-of-ai-search-visibility\/","title":{"rendered":"De SEO a AEO: Las nuevas reglas de la visibilidad de la IA en las b\u00fasquedas"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>NOTA: Se requiere entrada para la masterclass. <\/p>\n<p>La gente ya no busca como antes. Le piden respuestas a la IA y nunca hacen clic en un solo enlace. Si tu negocio no aparece en esas respuestas generadas por IA, eres invisible en el preciso momento en que se toman las decisiones. Ese cambio de la optimizaci\u00f3n para motores de b\u00fasqueda (SEO) a la optimizaci\u00f3n para motores de respuesta (AEO) ya est\u00e1 en marcha, y la mayor\u00eda de las empresas no est\u00e1n preparadas. En esta sesi\u00f3n, Thiago Ferreira, fundador de Elevate AI Consulting y Profesor Adjunto en la Universidad de Miami, desglosa los componentes centrales de la preparaci\u00f3n para AEO, desde el contenido estructurado y el marcado de esquema hasta la claridad de las entidades y las se\u00f1ales de autoridad. Aprender\u00e1s qu\u00e9 diferencia a las marcas que la IA recomienda de las que ignora, y los errores m\u00e1s comunes que mantienen a las empresas invisibles. Sin exageraciones. Sin jerga. Ya seas fundador, profesional del marketing o ejecutivo, saldr\u00e1s con una comprensi\u00f3n clara de c\u00f3mo hacer que tu marca sea la respuesta que la IA recomienda.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_links_to":"","_links_to_target":""},"tags":[503],"stage":[513],"topic":[505,473,377,413],"speaker-year":[],"class_list":["post-60224","session","type-session","status-publish","hentry","tag-503","stage-ocean-drive-ballroom-ef","topic-deep-tech","topic-tech-for-enterprise","topic-ai","topic-edtech"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>From SEO to AEO: The New Rules of AI Search Visibility - eMerge Americas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emergeamericas.com\/es\/session\/from-seo-to-aeo-the-new-rules-of-ai-search-visibility\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From SEO to AEO: The New Rules of AI Search Visibility\" \/>\n<meta property=\"og:description\" content=\"NOTE: Masterclass ticket required.   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