Co-Founder at Wonder Brands
Federico is the Co-Founder of Wonder Brands, an e-commerce company founded in January 2021, backed by Venture Capital funds such as ALLVP, Nazca, Coventure, QED/Fontes, Global Founders Capital and Endeavor Catalyst, among others. Wonder Brands has the mission to build the largest portfolio of digital brands in Latin-America. Federico has extensive prior experience in ecommerce and digital start-ups. In 2009 he co-founded a hard discount e-commerce company acquired by Groupon in June 2010. Federico became Managing Director of Groupon Latin-America from then until December 2013 where he co-founded avenida.com, a pure play ecommerce with end-to-end fulfillment, backed by Tiger Global and Naspers, which he led as CEO until the acquisition of the company in January 2017. In September 2017 he co-founded iunigo.com, the first digital insurance carrier of Latin-America, which he led as CEO until August 2020. He is an active member of the Advisory Board of Salesforce in Argentina since September 2020, Endeavor entrepreneur since 2015, and an angel investor of several high growth start-ups from Latin-America.