Baron Davis

Baron Davis

Two-Time NBA All-Star

During his years in the NBA, Davis was constantly listening, learning, networking, and connecting both on the court and off which ignited a successful post-NBA business career.  Through the process of being his own agent he failed forward fast in the role of being a business owner. He decided to use his platform and the knowledge he gained to support others, with impact and purpose investing he funded entrepreneurs and start-ups that he believed in, also adding supporting and strategic roles as advisor, investor or brand ambassador.

“One of my favorite things about this funding round is the way NBA player Baron Davis got involved. He was an actual user of the product and reached out to the company via the app to find out how he could get involved and speak to the executive team.” Nan Wang, CEO – Sleeper

He continued to see opportunities and gaps in several industries and when he couldn’t find companies that filled those gaps, he created them.  Davis is the founder of several companies, including Sports and Lifestyle in Culture (SLiC), Business Inside the Game (B.I.G.), The Black Santa Company, and No Label; each with the objective of combining creative talent with original publication and production to develop and provide educational and empowering stories that appeal to global audiences of all ages. SLiC creates original content that showcases the lifestyle of athletes, entertainers, and artists.  B.I.G. is a management services operator that focuses on black and minority founders, whose mission and impact investments are to close the wealth gap while creating next gen leaders. The Black Santa Company is a subsidiary of Uwish which celebrates diversity in storytelling through engaging content and high-quality products. Baron has also invested in the LAUFND Foundation which is a company that brings athletes and local heroes together.

Davis was one of the original investors in Vitaminwater and helped launch Thrive Market. This year he invested in Kitu Super Coffee, an organic ready-to-drink coffee company. His most recent venture is an investment in a College savings App called UNest where he is the Brand Ambassador. Davis has also invested in Hims, Bungalow, Sleeper and Vidy.

These companies that Baron has invested in are a part of the B.I.G. factory and accelerator. As an investor, Baron has explored different industries with the idea that Sports touches all things which includes Consumer, Media, Technology, Health and Education.

Baron has been in the media and tech space since 2004. These companies include Ibeatyou.com which was acquired by Photo Bucket in 2006. NOC which was acquired by Vice Sports in 2008 and Woven/Uproxx which was acquired by Warner media.

Davis also served as producer of several acclaimed documentaries including “Crips and Bloods: Made In America,” “30 for 30: Sole Man,” and “The Drew: No Excuse, Just Produce.”

Davis currently resides in his hometown of Los Angeles where he plays his most important role, Dad to his two kids.