Intel Sports Group
Sandra E. Lopez
Vice President, Intel Sports Group
Sandra E. Lopez is vice president in the Intel Sports Group helping to lead business, marketing, and market development efforts. Her team is responsible for partnering with the sports industry to transform how sports are played and watched. This includes defining business and partner strategies in order to achieve Intel Sport’s growth and profit objectives as well as managing overall go-to-market activities with the business partners and customers.
Previously, she was within Intel’s New Technology Group, leading and managing the Fashion wearable business. In this role, Lopez was a vocal advocate for the convergence between fashion and technology. Prior to her current position, she was director of strategic partnerships for fashion and fitness, with responsibility for defining and carrying out Intel’s business strategy for wearables technology.
Earlier in her Intel career, Lopez held various roles within corporate marketing, including director of new business marketing and director of consumer marketing. In the latter role, she led Intel’s brand repositioning work to earn an Intel Achievement Award in 2010. She also earned industry honors. In 2013, she won a Marketers That Matter award, a program that recognizes top marketing executives in the San Francisco Bay Area. In 2015, she was named among the Top 10 Latina Executives by LATINA Style Inc.
Before joining Intel in 2005, Lopez worked at Adobe Systems Inc., Macromedia, Computer Associates International Inc. and several other technology companies.
Lopez holds a bachelor’s degree in textiles and clothing marketing and agricultural economics from the University of California at Davis. She attended the Stanford Executive Program. She is an active member of several organizations focused on women and Latino advancements, including Intel’s Hispanic Leadership Council and Pay It Forward Program She is a vocal champion of Intel’s diversity and inclusion initiatives as well as an advocate for empowering the next generation of engineers.