Eikon Group of Companies
Rodrigo Barcenas is the CFO of Eikon, a thriving pan-regional media buying company with presence in 10 countries and more than 120 employees. For more than two decades, Eikon has been a leading programmatic digital agency, at the forefront of adtech and machine learning to optimize and drive real business leads for clients. Eikon serves several key verticals including real estate, travel & hospitality, food & beverage, automotive, and entertainment.
Rodrigo is responsible for developing and managing all key financial indicators for the company, as well as cultivating Eikon’s investment pipeline across Latin America and the Caribbean.
Formerly an analyst at JPMorgan in New York City, Barcenas joined Eikon in 2014 and has led the company’s growth strategy and regional penetration. Rodrigo has an undergraduate degree from the University of Pennsylvania and works out of Eikon’s headquarters in Miami, Florida.