VP of Platform
PETER KOSMALA is Vice President of Platform for DataXu, a Boston-based software company that leverages data science to improve consumer marketing. He leads a go-to-market team that serves organizations with data management, cross-media and customer insights through the Touchpoint demand-side platform (DSP).
Prior to Dataxu, Mr. Kosmala served as SVP of Government Relations for the American Association of Advertising Agencies (4A’s) based in Washington. Peter was the principal government representative on behalf of member ad agencies and advocated business and technology concerns before Federal and state lawmakers, regulators, standards bodies, the media and the marketplace.
Mr. Kosmala served as the first managing director of the Digital Advertising Alliance (DAA) where he helped launch “AdChoices,” a cross-industry effort that offers online consumers choice in the use of their data in interest-based digital advertising. Mr. Kosmala drove DAA program outreach and international expansion. AdChoices now has desktop and mobile programs fully operational in the US, Canada and across Europe.
For nearly ten years, Mr. Kosmala helped grow the International Association of Privacy Professionals (IAPP), from a small professional community to the world’s largest organization in data privacy. He led the creation of the first privacy credential, the Certified Information Privacy Professional (CIPP), and grew this to a full portfolio of training and certification programs. Thousands of professionals worldwide now hold one or more of the CIPP certifications.
Mr. Kosmala has worked for the Network Advertising Initiative (NAI) and pioneering Internet holding company, CMGI Inc. He formed the nucleus of the first media sales team at Wired magazine and Hotwired, the first ad-supported Website. An ad agency veteran, Peter has held business and creative roles at EURO RSCG/MVBMS Partners and Wells Rich Greene/BDDP.