As President of Microsoft Latin America and Corporate Vice President of Microsoft Corporation, César Cernuda oversees a business, which includes 35 offices in 21 countries, with more than 2,000 team members and 80,000 business partners. He is responsible for all of Microsoft’s products, services and support offerings across Latin America and accelerating the company’s current transformation to being the leading productivity and platform company for the mobile-first, cloud-first era. A key area of focus for Cernuda is to enable Microsoft’s customers in Latin America to accelerate their business growth, as they embark on their own journey of digital transformation.
Prior to his current role, Cernuda was the President of Microsoft Asia Pacific. In this role he led the company’s commercial and consumer products, and service and support offerings to meet Asia Pacific’s aggressive consumption of cloud, mobile, big data and social technologies. His key task was to guide Microsoft’s current transformation from a primarily on premise software business to a mobile-first, cloud-first company.
Latin America is familiar territory for Cernuda, since he previously was vice president of Sales, Marketing and Services for Microsoft in the region. In this role, he was responsible for managing the overall business in the region. He drove commercial and consumer marketing strategies, in addition to services and business processes to support Microsoft’s business units and partners. Under his tenure, the Microsoft Latin America Area Headquarters won the Alfred P. Sloan Award for Business Excellence in Workplace Flexibility in 2011 as a result of use of a flexible and effective workplace strategy to increase business and employee success. In 2012, Cernuda was invited to the Microsoft Executive Bench, a distinct honor given to a select number of top Microsoft executives.
He also served as the worldwide vice president of Microsoft Business Solutions sales and field operations. He oversaw the Microsoft ERP & CRM business worldwide. He was a member of the executive leadership team Worldwide Dynamics division and worked directly with the product teams to ensure subsidiaries were supported to meet their goals and drive customer satisfaction. He was also the highest-level executive responsible for sales performance.
Before taking that position, Cernuda was vice president of Microsoft Business Solutions International, taking care of sales and marketing business worldwide, except North America. He was responsible for sales, presales, channel, marketing, product, support and services. During this time, he was a member of the Microsoft International executive board.
Cernuda was also general manager for Microsoft Business Solutions Europe, Middle East and Africa (EMEA). He also held several positions at EMEA headquarters, including as director of Small and Midmarket Solutions & Partner group. In this role, he worked on the merger between the former Navision A/S and Microsoft Corp. and led the licensing compliance management. He joined Microsoft Spain in 1997, where he led the SMEs group for Spain launching bCentral, an online Web services portal. This was awarded as best product of the year in Spain and best internal worldwide initiative at Microsoft.
He started his career in the banking industry, working on the launch of Banco 21 (previously known as Banco Gallego, acquired by Banco Sabadell). He later joined Software AG, where he successfully developed a new business channel for the company’s products and services sales. He also ran the financial sector division for Spain and Portugal.
Cernuda earned a Bachelor’s degree in Business Administration and Marketing from ESIC University in Spain, and completed a Management Development Program (PDD) from IESE Business School at the University of Navarra in Spain. In 2012, Cernuda completed the ‘Leadership for Senior Executives’ program offered by Harvard’s Business School. In 2014, Cernuda was recognized as one of the top 100 most influential Spaniards in the world through the ‘100 Españoles’ award. This is given to recognize Spaniards overseas who have shown exemplary successes in their respective professions. In 2015 Cernuda was recognize as “Honorary member” of Asturias Siglo XXI given his International business experiences and capabilities. He was also awarded the “Asturian of the Month” by La Nueva España (independent newspaper in Asturias) in 2010. One of the most prestigious awards was given to him in 2012 by Emprendedores Magazine in Spain. They recognize Cernuda as the Best Executive of the Year in 2011.
Cernuda is an Honorary member of Plataforma Solidaria de Asturias, a foundation that helps with the education and needs of a group of children in Bolivia. Cernuda currently serves as an independent board member of GESTAMP (Publicly listed company in Spain) and represents Microsoft on the Board of the Council of the Americas and Trust for the Americas. Cernuda has been part of the Advisory board of McKinsey Digital in ASIA during 2015-2016 as well as on the Advisory Board of SMU (Singapore Management University). He is on the Advisory Board of Fundacion Legalitas Lab, and is an Executive Sponsor of Real Madrid and La Liga at Microsoft, also leading the company’s sports go to market strategy worldwide.
Outside of work, Cernuda and his wife enjoy spending family time with their two children.