General Manager, Ariba LAC, SAP
Catalina is the General Manager of Ariba for Latin America. Responsible for the strategy, operations, go-to-market, and sales ecosystem functions of the largest business commerce network in the region, Catalina counts on more than 12 years of SAP experience, and a wealth of knowledge as both a salesperson and manager.
Prior to this role, Catalina was a Global VP in Design Thinking for Presales, where she was responsible for adapting Design Thinking practices to drive sales outcomes and customer relationships.
She also served as a Cloud VP for cloud sales at SAP Northern Latin America, where her team delivered triple digit growth across all lines of business. Prior to this, she also served as Head of Presales and the Center of Excellence at SAP LAC. Catalina joined SAP in 2004 and works out of our office in Bogota, Colombia.
Catalina holds a degree in Business Administration and Management from INALDE, and a Psychology degree from Universidad de los Andes.
In parallel to her professional career, Catalina regularly volunteers at multiple local organizations, where she is a strong advocate for the power of business in bettering the community and significantly changing the lives of those around her.