Senior VP / CMO
Camila is an international business and marketing leader with over fifteen years of experience in the Tech industry. Her areas of expertise include portfolio creation, new business development, talent acquisition, consultative selling and relationship management. Through a combination of passion for excellence and leadership skills, Camila thrives on tackling complex challenges and developing and executing strategic initiatives to drive increased productivity, profitability and customer satisfaction.
Reporting directly to Softtek’s CEO for US and Canada, Camila’s primary responsibility as Chief Marketing Officer for US and Canada is to generate revenue by increasing sales through success- ful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising and public relations. She is both analytical and creative, and possesses extensive knowledge in a variety of disciplines such as production, information technology, legal and finance. She often plans, directs and coordinates marketing budgets in accordance to organizational goals.
Leveraging an industry-focused segmentation strategy, Camila manages a wide range of programs designed to increase revenue, drive new sales and retain and expand existing client relationships. She oversees new business development, product development, distribution channel management and customer service. She also ensures that the organization’s message is distributed across channels and to targeted audiences in order to meet sales objectives.
Today, this means seeking out new ways to deliver messaging, such as mobile platforms, videos and social media.
A visible leader in the local business community, Camila is also President and Founder of the WITech Miami Council, and a Board Member of the Executive Committee of St. Jude Children’s Research Hospital.