CEO / Co-Founder, Zumba Fitness. LLC
Alberto Perlman is the chief executive officer and co-founder of Zumba Fitness, LLC, the largest branded fitness company in the world, counting 15 million weekly participants in 200,000 locations across 180-plus countries. Perlman oversees marketing, business development and innovation, and negotiates strategic partnerships with fitness clubs and organizations around the world.
In 2012, Zumba landed Inc. Magazine’s coveted “Company of the Year” title including the December cover; Perlman was subsequently named one of the “Top 5 CEOS to watch” by Inc. Magazine in 2013. He has spoken at conferences around the world and appeared on TV networks such as CNN, Bloomberg, MSNBC and CBS.
Since its inception in 2001, the Zumba® program has grown from a single class taught in a Miami gym into a global movement and expansive lifestyle brand. Under Perlman’s leadership, the company experienced growth of nearly 800 percent from 2009-2012 after expanding internationally. During that time, Zumba developed into a multi-faceted brand that offers a unique and popular fitness program, as well as a continuing-education program that enables instructors to deliver the Zumba program to a worldwide audience.
The Zumba Fitness business model includes an education platform—the Zumba Instructor Network (ZIN™); specialty workouts and e-learning programs; an extensive Zumba apparel and footwear line; CDs; DVDs (more than 25 million copies); video games (10 million sold) and live Fitness-Concert™ events.
Perlman has forged partnerships between Zumba and brands that include Kellogg’s, the NBA, Royal Caribbean and fitness chains around the world, including 24 Hour Fitness, LA Fitness, Club Med, Fitness First and Virgin Active. He also facilitated the collaboration with video game companies like Majesco Entertainment and 505 Games to create Zumba Fitness video games that top charts around the globe. He is forward thinking when it comes to music and has led partnerships with artists like Shakira, Steve Aoki, Daddy Yankee, Claudia Leitte and Pitbull, which led to Billboard Magazine naming Zumba as the “Next music platform” in 2012 and 2017.
Prior to founding Zumba, Perlman was founder and CEO of internet-incubator Spydre Labs and also worked as a consultant for the Mitchell Madison Group. Just as Zumba operates on a global scale, Perlman’s commitment to community service spans the world: He has also led the company to develop multi-million dollar initiatives through partnerships with Susan G. Komen, Augie’s Quest, and the World Food Programme. He also created the Zumbathon® charity platform, which is Zumba’s answer to the walkathon; and “Zumba Love”/”Move to Give” campaigns that have raised more than $10 million globally.
In 2013, Perlman was the recipient of the John McCarthy Industry Visionary Award, presented to an individual or company who has made an unprecedented or unique contribution to the advancement of the club industry as a whole.
Perlman earned his bachelor’s degree in business from Babson College, where he graduated Summa Cum Laude. Originally from Bogota, Colombia, Perlman now resides with his family in North Miami, Fla.