Managing Director, LATAM and Canada
As the Managing Director of Twitter LATAM and Canada, Melissa leads a team of regional leaders focused on expanding advertising revenue, driving innovation, and building Twitter’s brand.
Melissa joined Twitter when it began building out its Revenue team in 2012 and has held multiple roles since then. Most recently she was the Head of Global Brands, running the team that oversees Twitter’s global advertising partnerships, or key accounts. Prior to this role, Melissa led Global Brand Advocacy at Twitter, which focused on market development, creating understanding of Twitter and building relationships with C-level executives.
Before joining Twitter, Melissa spent 11 years in the agency business, with her last role as senior vice president at Fleishman-Hillard, leading its New York consumer digital team.
Melissa graduated from the University of Missouri-Columbia School of Journalism. She is @melissabarnes on Twitter.